Skinny Models Instead of Curvy Models. Does This Make Sense?

Curvy models are sought after because they represent the real woman so, some fashion designers, aware of this fact, now realise that making skinny models wear Spandex padding to disguise their bodies as full-bodied will no longer ‘cut it’ in the very near future.

The fashion industry has changed so much that there is plenty of work for curvier models. So, any aspiring plus-size model that’s larger than a size 12 can now be a part of an industry that is steadily on the rise. Today, more people are embracing and admiring women with curves, reasons why many more woman desire to be curvy and voluptuous. The bosom, the hips, and the toned limbs. They want it all. And the fashion designers in the industry know this.

The average woman is full-bodied and curvy and there are so many innovative products centred around her and her lifestyle. From designer wear to sportswear, footwear and fashion accessories, to beauty and weight loss programs, the demand for curvy models to display branded products is high and still rising.

plus size modelling

A New Dawn in the Plus-Size Modelling Industry?

The plus-size modelling industry is going through a wave of positive change and the curvaceous woman now catwalks up and down the ramp. But there are not nearly enough plus-size models strutting on the fashion runway.

In actual fact, there must be a good mix, more than what applies today because the average-sized woman needs it. Even the sale of plus-size mannequins continues to rise which means that more fashion outlets are supplying the demands of the fashionable full-bodied woman.

Now, it makes economic sense to tap into this niche, and fashion designers and merchandisers know it. Using skinny models for the job of curvy models doesn’t make much sense anymore. Making the skinny ones wear one, and sometimes two layers of padding is not only uncomfortable for the model, but it will also feel like living a lie.

So, is there any economic sense in investing in full-bodied women for plus-size modelling jobs? Absolutely.

After all, plus-sized women are stylish, and up-to-the-minute, and desire beautiful and trendy fashion too. Many full-bodied women wear the same styles and creations that their slimmer counterparts wear. From bridal lingerie to sportswear, leggings to evening dresses, demand for large sizes of beautiful clothing is required and plus-size models are needed to showcase them.

Plus-Size Market Boom Demands Using Curvy Models

The financial benefits in the plus-size market have no doubt sparked the interest of players in the industry with many of them designing, producing, and retailing plus-size lines. This, in turn, has created massive job opportunities for the hopefuls. There is a boom in the plus-size market!

Though showcasing fashion exclusively for skinny women is still important and will continue to command billions of dollars, the fact still remains that no matter how much the average-sized everyday woman admires these outfits, she can hardly wear them and so, will not buy them.

But if she sees clothing that’s styled for her size proudly and boldly showcased by models her size, the chances of her making purchases are greater.

The fashion industry will be undercutting its profits if they don’t see the economic sense in producing more stylish apparel for curvy women. Why they never thought of these decades ago is still uncertain. Why they didn’t realise the hidden potential of marketing stylish clothes for bigger women is still a mystery.

Plus Size Modelling Encourages More Sales

It is no wonder the fashion industry is wooing bigger models. The plus-size market is worth a whopping £4.7 billion and big women buying fashionable clothes want to see themselves reflected in fashion advertising campaigns.

With advertising campaigns on the runway and in fashion magazines, shows, billboards, etc…, the majority of plus-size women will significantly increase their buying intentions. The fact that they see curvy models showcase beautiful, trendy and sexy apparel, will increase their buying passion.

This, in turn, will usher in further the beginnings of much more economic benefits of using fat or curvy models to encourage greater sales.

The fashion industry may have operated in its own cocoon in the past. It definitely appears so. However, because fashion advertisers and fashion magazine editors now know their target market is the plus-size woman, they have been instrumental in making manufacturers and merchandisers catch up with the new “wind of change”.

Using curvy models will definitely showcase that vast almost untapped market.

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